#AMAZON DAILYSALES PRO#

Prime customers who spent at least $10 at Whole Foods or $50 at Amazon Books or Amazon 4-star stores received $10 Amazon credits during Prime Days. Throughout its ecosystem, Amazon ran promotions to cross-pollinate customers between channels and help cement future relationships through credits on AmazonвЂ™s marketplace. Overall, the company said it sold more Alexa-enabled devices over the 48-hour Prime Day period than ever before.

#AMAZON DAILYSALES PRO#

Amazon also bundled these popular products with other devices, such as the Ring Video Doorbell Pro with the Echo Dot (42 percent savings), AmazonBasics Microwave and the Echo Dot (45 percent off), and the Amazon Fire TV Stick with Alexa Voice Remote (63 percent savings). All these devices come equipped with Alexa voice activation, enabling consumers to buy products seamlessly on Amazon, which represents an important part of the companyвЂ™s expansion of its commerce channels. These top sellers included the Echo Dot products (which were more than 50 percent off), the Fire TV Stick (discounted up to 40 percent), and the Alexa Voice Remote. A whopping fourteen of the top 20 products with the biggest jumps in units sold on Prime Day(s) compared with the previous six weeks were Amazon devices, which saw increases of anywhere from 25 to 550 times. Please email us at: AmazonвЂ™s online marketplace features hundreds of brands and millions of products, the lionвЂ™s share of attention this year went to AmazonвЂ™s own products and properties, particularly its consumer electronics. If you would like information about this content we will be happy to work with you. We strive to provide individuals with disabilities equal access to our website. Most of these retailers, however, are still playing catch up with Amazon and have yet to leverage their events to build more sustainable value and lasting bonds with customers. An estimated 250 competing sites (30 percent more than last year) sought to develop a Prime Day presence by offering deals and promotions of their own. With AmazonвЂ™s creation and dominance of Prime Day, the event, now in its fifth year, has become one that other retailers and brands canвЂ™t afford to ignore.

SimilarWeb: sales volume as compared to average daily sales volume from the previous six weeks.

It also shipped a record 175 million products around the globe and boosted daily traffic by an estimated 48 percent and its conversion rate by 43 percent. On July 15 and 16, the company signed up a record number of new Prime members (though not all will stay to pay the annual $119 fee after the 30-day trial), and it posted significant sales for many of its Alexa-enabled hardware devices. Prime members spend $1,500 per year on average with Amazon compared with $625 per year for nonmembers, according to the Chicago-based market-research firm Consumer Intelligence Research Partners.ДЄnd the ecommerce giant got existing members to use more Amazon devices, shop at Amazon stores, watch Amazon entertainment, and generally immerse themselves in AmazonвЂ™s ecosystem. It brought new, loyal shoppers into the Amazon fold, an important source of growth because Prime members spend an average of two times more than nonmembers. Over the 48-hour Prime Day(s) period, Amazon bolstered its ecosystem in two ways.

This ecosystem strategy in particular has significant competitive implications because McKinsey estimates that in ten years, 30 percent of the worldвЂ™s gross economic output will be from companies that operate a network of interconnected businesses, such as those run by Amazon, Alibaba, Google, and Facebook. It was a short-term event that the company leveraged to build valuable long-term relationships with shoppers and strengthen its widening ecosystem of offerings. But for Amazon, this past Prime Day did more than just deliver a midsummer revenue spike.

Amazon dailysales